Introducing Kage a beautiful and modern serif font. The radical exploration of the world of fashion inspires us. It leads our minds to the Neo-classical style created during the Age of Enlightenment in the 18th century. It has a reasonably extreme contrast from the previous serif style, making the impression that it is more expensive and classy. Organically, this Neo-Classical typeface is closely related to the fashion world, especially in Europe and globally. Fashion and this typeface reflect each other. After, we boldly observed Japanese fashion designer Rei Kawakubo. Famous for radical & deconstructive fashion, which makes the fashion world more flexible and dynamic.
The Design:
In addition to the typeface we made, we started with a cultural foundation of the Didone typeface. We tried to deconstruct the appearance. The decoration that better reflected the dynamic of fashion implemented in the fashionable alternate and calligraphical stylistic set ended with ball terminals. The versatile impression created is like taking off a scarf on the model’s hair during a fashion show. The deconstructive image is combined with a legible structure, such as the appearance of the Neo-Classical style. Kage is designed to visualize a costly and exclusive image of a thing, product, world clothing brand, famous fashion magazine, etc. The modern transitions of each letterform are softer, so when repositioning and escalating the size of this font, it will remain beautiful without injuring other elements. So, Kage is a bold choice in headlines and more prominent media, with a portion of 50% even more.
The Feature:
Kage has 11 styles, from thin to black; all family styles have one variable font with two axes. Each style has 748 glyphs. She comes with many swirly ligatures and stylistic alternates in Advance OpenType features, including discretionary ligatures, stylistic alternates, ordinals, and fractions. She supports multi-language, including Western European, Central European, Southeastern European, South American, Oceanian, and Vietnamese.
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